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Top 6: July 2nd 2014
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Foot Locker: All Runners Welcome
Top 6: July 2nd 2014
While most of the world is focusing on the World Cup, Foot Looker is saluting another athlete…the runner. The brand’s new campaign, called “All Runners Welcome” shows how the brand is proud to support every kind of runner. Yes, every kind. This poster is a central element in the campaign. It features a series of fun running characters developed by BBDO NY and Illustraited by Geoff McFetridge. The campaign is supported by additional posters, TV, digital, social and in-store.
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