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Top 6: July 2nd 2014

Foot Locker: All Runners Welcome

Top 6: July 2nd 2014
While most of the world is focusing on the World Cup, Foot Looker is saluting another athlete…the runner. The brand’s new campaign, called “All Runners Welcome” shows how the brand is proud to support every kind of runner. Yes, every kind. This poster is a central element in the campaign. It features a series of fun running characters developed by BBDO NY and Illustraited by Geoff McFetridge. The campaign is supported by additional posters, TV, digital, social and in-store.
Credits Other credits

SCD/Art Director: Danilo Boer

SCD/Copywriter: Grant Smith

Artist Assistant: Robbie Simon

Worldwide Senior Account Director: Troy Tarwater

Account Director: Janelle Van Wonderen

Account Executive: Nick Robbins

Assistant Account Executive: Sam Henderson

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