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Top 6: June 25th 2014

Waterman Blue Obsession Pens: The Making Of

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Top 6: June 25th 2014
To launch the new collection of Waterman Blue Obsession pens, BBH London has created a Global campaign that aims to appeal to appeal to Waterman's style conscious target audience. BBH commissioned one of the world’s best photorealistic artists, Dirk Dzimirsky, to create a captivating piece of art using the Blue Obsession range of pens. The artwork debuted at events in Paris and Tokyo, Waterman's key markets, and people are now being given the chance to win the art, and the pens that made it, through a competition activated at point of sale. The campaign portrays the new Blue Obsession collection as a work of art, borrowing cues from fashion advertising to appeal to a style conscious audience. Based on the idea that people use objects to express their identity, the work aims to hero the pen's ability to demonstrate self expression.
Credits Other credits

BBH Team Manager: Piers Raffo

BBH Team Director: Tom Woodhead

BBH PR Associate Director: Katie Andrews

BBH Strategic Business Lead: Neil Small

BBH Production Director: Jeremy Gleeson

BBH Strategist: Shadi-Sade Sarreshtehdarzadeh

BBH Group Strategy Director: Nick Kendall

Post Production: Rebel @ Outsider

Editor/Editing House: Nic Lowicz

Photographer: Will Morgan

Typographer: Rob Wilson

Artist: Dirk Dzimirsky

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