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McVitie's go ahead!: The Most Important Snack of the Day


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United Biscuits have unveiled a new £4 million marketing campaign from go ahead!, signifying another step in a business vision that has already seen the re-launch of the manufacturer's world famous McVitie's and Jacob's brands.
The TV ad, created by Grey London and directed by D.A.D.D.Y through Fieldtrip, hits screens from Monday 23 June.
Credits Other credits

Account team: Nic Wardell (Managing Partner), Jon Lawton (Business Director), Kate Ilott (Account Director), Victoria Monaghan (Account Manager)



Creative Producer: Lucy Dunn



Media agency: MEC



Media planner: Nicola Tracey



Audio post-production: 750 mph (Sam Robson)

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