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OPTUS: Clever Buoy


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Optus is Australia’s second largest Telecoms provider. Most people think the number one player has much larger network coverage, when the difference is actually less than one percent. Our task was change the conversation from the size of the Optus Network, to how amazing it is The Opportunity:Australia has four times more fatal shark attacks than any other country. Yet our shark defence methods haven’t changed in over 60 years. So what if we could use the power of the Optus Network to protect our beach goers and our sharks?
Other credits

Creative Team / Copywriter:

Jonathan Flannery



Creative Team / Art Director:

Paul Gregson



Creative Team / Creative Technologist:

James Bush



Creative Directors:

Paul Dunne

Ant Larcombe



Project Director:

Nadine Frisk



Senior Account Director:

Karlee Weatherstone



Senior Account Manager:

Sarah Cunningham



Design Director:

Steve Hanzic



Head of Technology:

Roger Chapman



Executive Creative Director:

Ben Welsh



Group Innovation Director:

Ben Cooper



Strategy Director:

Dan Bye



Chief Strategy Officer

Justin Graham



Executive Producer:

Mick Perry



Producer:

Nikki Marsh



Animation Company:

60/40



Production Company:

Shark Mitigation Systems



Head of Optus Brand and Comms:

Nathan Rosenberg



Optus Brand Project Lead:

Andrea Darling



PR Company:

Fuel Communications

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