Student Flights: Grandpa

Student Flights is a travel company based in South Africa focusing
on international student and youth travel, with discounted flight rates and
package deals. The kind of people we’re talking to are young, adventurous
and fun seeking individuals wanting to tick off things on their bucket list by
travelling the world and experiencing everything it has to offer. We wanted to
demonstrate why our market should travel now by creating a campaign that
focused on the elderly with a core message of, ‘Travel before it’s not fun
anymore’.