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Top 6: July 23rd 2014
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Kids Co: See The Child

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Top 6: July 23rd 2014
The campaign for Kids Co highlights the startling fact that a significant number of children in the UK an estimated 1.5 million of them are suffering neglect and abuse every day. They cannot change their situation as they do not have a voice they cannot vote and they cannot petition for change. The vision for the campaign is to mobilise the public and generate outrage that the system is simply not fulfilling its duty in protecting the most vulnerable group in society by driving people to sign a petition to change the system. The Kids Co campaign film is directed by Chris Palmer and tells the story of a vulnerable child's life from the child's perspective. Agency: AMV BBDO, London
Credits Other credits

Social Community Manager: WILL KENNEDY

Studio and Retouching: EMMA VINCENT-PAGDEN, MARK DEAMER

Project Management: RACHEL ARDEMAN, CAROLINE WHALE

AMV Post Production: BEA BOWDEN, TOM SORBIE

AMV Art Production: HANNAH JONES

AMV Business Affairs: MAXINE THOMPSON, MATHILDA MILLIN READE

Media Agency: MINDSHARE

PR Agency: FISHBURN

Digital Agency: LEAN MEAN FIGHTING MACHINE

Production Co. Producer: RUPERT SMYTHE

Post-production Company: THE MILL

Audio Post-production: WAVE



JANE CALDWELL (DIRECTOR OF PUBLIC ENGAGEMENT)

LAURENCE GUINNESS (HEAD OF CAMPAIGNS)

ANNA BUTTERWORTH (CAMPAIGNS AND MARKETING)

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