 |
Ambient
Rekorderlig Cider: Rekorderlig Wintercoat
Sweden's favourite premium cider, Rekorderlig, was launching its latest product, Winter Cider. It's best served hot because it opens the spicy, cinnamon aromas and flavour.
The Winter Cider was going to launch at the NZ's premiere winter festival, the 2014 Queenstown Winterfest. So, we created an open air alpine pop up bar. The only problem, when the cold mountain would drop below zero, so would the cider. How could we ensure the Winter Cider would be piping hot all night, when it’s enjoyed outside? We created the Rekorderlig Wintercoat. A branded sleeve that would warm the cider to its optimum temperature to enjoy its flavour. The Wintercoats could heat a 500ml bottle to over 60°C within 5 – 10 minutes. The sleeve was designed to fit snuggly around the Winter Cider bottle, as well as an exclusive Rekorderlig steel cup. So, drinkers not only got to taste the new cider at its best, they got to keep their hands warm all night.
Rekorderlig Brand Manager - Emma Rock Related |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
