Taxi Stockholm: Taxi Trails

Taxi Stockholm launches interactive tourist guide based on local taxi data. In cooperation with Swedish ad agency King, Stockholm’s biggest taxi company, Taxi Stockholm, has just released a new type of tourist guide based on GPS data from millions of taxi journeys around Stockholm – Taxi Trails. Taxi Trails is an unusual tourist guide focusing on behavior instead of opinions. That way you can experience Stockholm as the locals do. Just follow their tracks on www.taxitrails.se