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lego: Help Children Save The Arctic


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Greenpeace has announced its intention to put kids at the heart of its ongoing campaign for LEGO to end its co-promotion with Shell, as it revealed its second video, which stars three young children. The video is accompanied by a global competition asking LEGO fans to build something out of LEGO which will help save the Arctic from Shell. The video, made by UK creative agency PGA, is designed to appeal to children and parents. In it, three children describe an imaginary day out in the Arctic including riding a polar bear and sledding down a glacier. At one point an Antarctic penguin makes an unexpected appearance. The children’s imaginings are brought to life in LEGO using CGI graphics. The three girls, Robin Gilbert, age six, Chen Mingzhu, age seven and Florencia Simms, age seven, speak English, Mandarin and Spanish respectively. These are the three most spoken languages in the world. More than 700,000 people have already signed a petition urging LEGO to end its deal with Shell. Greenpeace attempted to deliver the petition to LEGO twice, and both times LEGO refused to accept it.A

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