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McDonald's: Trust The Tree

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The second TVC in the new McDonald's UK integrated campaign to drive trust in the brand launched on Saturday 16th August. Focusing on the reassuring, sometimes surprising, stories about the positive impact the brand has, the campaign demonstrates that McDonald’s is driven by what really matters to people. Developed by Leo Burnett this, the second TVC in the campaign, highlights the importance to McDonald's of working with British & Irish farmers who care
Credits Other credits

Planning Director (Creative Agency): Josh Bullmore

Senior Planner (Creative Agency): Sarah Sandford

Account Management (Creative Agency): Rob Cooling, Sarah Kay, Sofia Sarkar, Verity Evans

Media agency: OMD

Planner (Media Agency): Kathryn Armstrong

Editor: Tim Hardy @ Stitch

Production Company Producer: Ben Roberts

Post-production: MPC

Audio post-production: Gary Walker @ 750mph

Music Composer: Mat Davidson

Exposure: National television and VOD

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