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Nanjing Youth Olympics: 361 Nanjing Youth Olympics
361 released their Nanjing Youth Olympics campaign this week. The core idea
for this very special campaign was that 'in the Youth Olympics, every player is a young beast who loves sport , full of wild young nature'. For the TVC, Ogilvy Beijing was keen to tease viewers with the 'wild nature lurking, brewing and ready to explode from inside each young athlete's body'.
Post: Technicolor Shanghai |
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