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Web Film
Stones Throw Records and: World Premiere web film
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When the audio brand AIAIAI and record label Stones Throw teamed up to make a special edition of the TMA-1 headphone, one line from the label's inaugural release 'My World Premiere’ by Charizma & Peanut Butter Wolf suddenly stood out: 'When I didn't have a mic, I rapped on headphones'. AIAIAI and Stones Throw then asked themselves "What if the microphone in your headset could be used for something more creative than just speaking on the phone?" This inspired the two partners to further develop the concept into the Rap Mic Contest and World Premiere iPhone app.
Agency: CP+B, Denmark
Design Director: Robin Kylander Related |
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