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Nike: Be The Baddest

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Kevin Durant calls on all European basketball players to 'Be The Baddest' in Nike's latest campaign for Foot Locker. The journey to become the baddest is not an easy one. Young ballers aren't always given the opportunity to play; they might be knocked back and even told that they won’t make it. But Kevin Durant, Nike and Foot Locker believe the baddest can come from anywhere so are on the #searchforthebaddest new European player. Created in partnership with Wieden+Kennedy Amsterdam, the campaign’s 60-second film aims to inspire European ballers.
Credits Other credits

Head of Broadcast Production: Joe Togneri

Broadcast Producer: Ross Plummer

Planner: Ben Armistead

Group Account Director: Kirk Johnsen

Account Director: Kathryn Addo

Account Manager: Jorge Fesser, Luke Purdy

Project Manager: Janna Harrington

Business Affairs: Michael Graves, Dusty Slowik

Head of Studio: Jackie Barbour

Studio Artist: Noa Redero


Editor: Stephen Dunne (Europe), Sam Gunn (US)

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