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Electrolux: Washing: Re-Imagined
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Electrolux has released the next expression from their artful appliances idea with a new online film from Saatchi & Saatchi Thailand that demonstrates the artistic capability of its washing machines. Collaborating with upcoming Thai experimental artist Pitchanan Sornyen, and production company Wakeup Rabbit, 'Washing: Re-Imagined' uses the magic of art and the power of imagination to highlight appliance product features in a way not done before. Washing functions like Time Manager, Vapour Action and Refresh Cycle are used to create a piece of unique art that will be showcased by Electrolux at a later date.
CGH: Papop Chaowanapreecha, Krissada Jun-Orn, Pornpen Rattanasaksopana, Taejay Lee Related
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