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Samsung: L'Oeuf

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In June, Samsung Home Appliance launched via McKinney USA a compelling new campaign to communicate its leading innovation and state-of-the-art technology. Today, another spot airs: "L’oeuf." French for "egg," the title of the spot identifies its delicate star, which is perfectly cared for by the Ultra-High Capacity 4-Door French Door Chef Collection Refrigerator.

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