The Safety Lab: The Safety Lab/CCTV Be #Longstreetsmart

Cape Town's iconic Long Street has become a hotbed of petty crimes. So how do you fight these petty crimes without the cost of increased policing and the risk of creating an oppressive atmosphere on Long Street?You use crime fighters that already exist on every street corner, in the form of CCTV cameras.
Along with Metro Police and the Central City Improvement District, we introduced the Be #Longstreetsmart campaign.Instead of using CCTV cameras just to record crime, we repurposed the footage to help stop crime happening in the first place. Here’s how it worked: A crime is caught on camera at Cyclops. The footage is then edited and projected onto a mobile billboard in real-time, at the exact location the crime just happened.We kept this mobile billboard on the move, from hotspot to hotspot. Each time a crime was recorded, we projected it at the relevant location.Agency Y&R Cape Town