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Renault: New Renault Twingo

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New Renault Twingo's new look, new rear-engined architecture, ultra-manoeuvrable handling and raft of smart, travelling comfort-enhancing features deserved an advertising campaign to match its ingenuity and the new lifestyle for which it stands. For New Twingo's launch, Publicis Conseil has concocted an offbeat advertising campaign which spotlights the car's outstanding agility. In association with Renault, the agency recruited artists Kuntzel+Deygas, renowned worldwide for their elegantly animated graphic creations.

In this campaign of unprecedented scale, the agile New Twingo stars in one principal two-minute film, three specific films and some 15 visuals, as well as in a range of refreshing and fun digital creations, while cheekily embodying the ‘Go Anywhere, Go Everywhere’ tagline.
Credits Other credits

360° Creative Director: Christophe Perruchas

Art Director Assisting: Agathe Bailly

Graphic Universe and Realization: Kuntzel+Deygas

TV Production: Pierre Marcus, Nathalie Levincent (Prodigious)

Legal & Business Affairs: Carlos Serrano, Elodie Siliart

Music : "Sexx Laws" Written by Beck Hansen

Published by Cyanide Breathmint Administered by Kobalt Music Publishing Ltd

(P) 1999 Geffen Records Inc.

With the king authorization of Universal Music Vision

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