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Eurofil: Instatrap

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Eurofil is an online home insurance targeting customers aged from 25 to 40.
So, how do we raise Eurofil’s visibility towards this very connected target group?
During July and August, 66% of the French are on holiday. During that time, the number of burglaries rise by 40%.This is why CLM BBDO, France decided to address the thousands of people posting photos of their holidays on Instagram… by developing INSTATRAP. Thanks to a search engine, we followed the #holidays and #beach selecting thousands of pictures.

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