TV ad: CA Lottery $5 Scratchers: Power of 5

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On Tuesday Sept 2 , the California Lottery via David & Goliath Los Angeles debuted their all-new $5 Scratchers campaign, Discover the Power of 5. The campaign aims to create intrigue and mystique around the number 5 to help boost sales for the $5 category overall.

URL http://www.calottery.com/happenings/five
Client California Lottery
Agency David&Goliath, Los Angeles
Production MJZ
Country United States of America
Uploaded 3 September, 2014

Credits

Director
Rocky Morton
DoP
greig fraser

Other credits

Agency: David&Goliath LA

Founder & Chairman: David Angelo

Chief Creative Officer: Colin Jeffery

Creative Director: Mark Monteiro

Creative Director: John Davis

Associate Creative Director/Copywriter: Greg Buri

Associate Creative Director/Art Director: Basil Cowieson

Art Director: Michael jf Wilson

Copywriter: Courtney Pulver

Senior Broadcast Producer: Jennifer Giannettoni

Strategic Planning Director: Kristen Knape

Junior Account Planner: Jessica Watts

Account Director: Stacia Parseghian

Management Supervisor: Janet Wang

Account Executive: Lindsay Brown

Assistant Account Executive: Brea Talsness

Director of Print Services: Meredith Walsh

Production Company: MJZ

Director: Rocky Morton

Director of Photography: Greig Fraser

President: David Zander

Executive Producer: Scott Howard

Staff Production Manager: Mia Dahlman Leon

Line Producer: Helen Hollien

Editorial Facility: Spinach

Editor: Corky DeVault

Assistant Editor: Zach Vandlick

Post Producer: Jonathan Carpio

Color Correction Studio: MPC

Colorist: Mark Gethin

Color Correction Producer: Summer McCloskey

VFX Supervisor: Paul O’Shea/Ryan Knowles

Lead Flame Artist: Ryan Knowles

Executive Producer: Elexis Stearn

Online Producer: Juliet Tierney

Mix Company: Margarita Mix

Audio Mixer: Nathan Dubin

Executive Producer: Michele Millard

ONLINE PRODUCTION:

Director of Digital: Josh Crick

Director of Digital Delivery and Technology: Robert Boucher

Digital Producer: Michael Karney

Digital Producer: Keenan Howard

Developer: Ardon Hall

Digital Art Director: Jennifer Yi

RADIO PRODUCTION:

Sound Design & Mix Company: Lime Studios

 Audio Mixer: Mark Meyuhas

Assistant Mixer: Matt Miller

Producer: Natalia Celis

CA Lottery $5 Scratchers: Power of 5

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CA Lottery $5 Scratchers: Power of 5

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