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Top 6: September 24th 2014
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Nike Korea: Just Do ItTop 6: September 24th 2014
NIKE Korea launches its new Just Do It campaign with the film "Fun Wins". It is the firstJust Do It campaign in South Korea created by Wieden+Kennedy Tokyo. With this campaign, Nike Korea aims to inspire Korean youth to go out and play. Right now, there are many barriers keeping Korean youth away from sports. Korea is one of the most exam-intense countries in the world, and students are too busy hitting the books to hit the courts. It's no surprise that Korean teens have one of the lowest rankings in the OECD Happiness Index, and with all the obligations and expectations placed on them, it is difficult for them to feel like they have control over their lives.
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