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Nordstrom: Invincible
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The "Shoes That Move You" campaign is built from the insight that people aren’t just buying shoes, they are buying the feeling that those shoes give them.
The campaign is rooted in the notion that Nordstrom has just the feeling you are looking for. Storytelling through video draws a parallel between the vivid emotions experienced in childhood, a time when simple events possessed an almost magical quality, and the same joy and wonder that comes back to us when we find the perfect pair of shoes. Executions in print, online and radio highlight the feelings we desire, and the shoes that move us to experience them
Social Media Strategy: Derek Lau Related |
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