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Volvo Trucks: The Casino


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Volvo Trucks is once again ready to show the world that truck commercials can be entertaining and captivating. On 24 September a new film titled “The Casino” will be released. A teaser for Volvo Trucks' new 'The Casino' film was released today. With viral bulls-eyes such as The Epic Split, The Hamster Stunt and The Hook already under its belt, Volvo Trucks has shown that truck commercials can be entertaining, captivating and attract large audiences throughout the world. The film will have its premiere on 24 September at the IAA truck show in Hannover, Germany, and simultaneously be released on Volvo Trucks’ YouTubechannel. The film will be released in connection with the launch of a world-first transmission for series-produced heavy vehicles featuring a dual clutch, Volvo’s I-Shift Dual Clutch, and as with previous films this one too will include an unexpected twist, to say the least. “Instead of a Live Test we will be showing a sort of modern version of ‘Candid Camera’, which uses an unusual approach to demonstrate the benefits of the new transmission. Someone is going to be very surprised indeed, that’s all I’m prepared to reveal at this point,” says Per Nilsson, Director Public Relations, Volvo Trucks.
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