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Samsung Galaxy Alpha: Right Up Our Street
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Samsung Electronics has today revealed a new UK marketing campaign created by Cheil, UK for its Galaxy Alpha smartphone. The £10 million campaign which includes TV, print, PR, search, social media, digital display and out-of-home, takes Samsung into new territory with the launch of an epic TVC featuring pop star Lily Allen. The TVC will debut in the UK from Saturday, 20th of September
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