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Yatra.com: Spain


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'come back richer' the campaign depicts how travelling makes a person richer- in experience, memories, learnings etc. To visually bring the idea to life, McCann Erickson Mumbai designed 3 board games in 3d, showing 3 exciting destinations- Spain, Japan and Egypt. A 3d board game was the perfect visual depiction of this idea, since much like travelling, a person moves from to place while playing a board game, stands to gain something and feels that thrill.
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