TV ad: New York Organ Donor Network: Long Live New York

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Top 6: October 15th 2014

The animated short film "Long Live New York" directed by 2014 Oscar-winner Laurent Witz, aims to ignite a movement in New York. It aims to inspire New Yorkers to step-up to help other New Yorkers, and ultimately ensure New York stays strong. Every 15 hours, another New Yorker dies while waiting for a donated organ. When asked, 83% of New Yorkers will tell you that they support organ donation yet only 23% are actually registered to be donors. On October 1, Y&R New York and the New York Organ Donor Network launched a new campaign with the goal of increasing donor registration in the greater New York metropolitan area, and ultimately saving more lives.