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Top 6: October 8th 2014
Interactive

Wendy's: #BBQ4merica

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Top 6: October 8th 2014
To help launch Wendy's new BBQ Pulled Pork menu items, VML is getting serious about a not-so-serious issue: BBQ inaccessibility. It used to be that millions of Americans living outside of the nation’s BBQ Belt didn’t have access to quality BBQ. Until now. Our #BBQ4merica parody cause campaign features three celebrities (Steve Austin, Alfonso Ribeiro and Ralph Macchio) earnestly spreading awareness about the problem of BBQ inaccessibility and its solution: Wendy's three new BBQ Pulled Pork menu items.
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GROUP PLANNING DIRECTOR: Bret Smith

AGENCY PRODUCER: Tyler Smith

CHANNEL MANAGER: Christina Miller

MANAGING DIRECTOR, CLIENT ENGAGEMENT: Jen McDonald

DIRECTORS, CLIENT ENGAGEMENT: Jason Bass, Zach Mendenhall

SENIOR ACCOUNT MANAGER: Hillary Carter





DIRECTOR: Daniel Powell

DIRECTOR OF PHOTOGRAPHY: Simon Thirlaway

EDITOR: Mark Robbin

EXECUTIVE PRODUCERS: Megan Kelly, Rob Meyers

LINE PRODUCER: Rob Smyth

POST PRODUCER: Hayley Wallach

POST-PRODUCTION CREATIVE DIRECTOR: Ders Hallgren

POST-PRODUCTION ART DIRECTOR: Ryan Duggan

AUDIO: Plush

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