Colun Light: A New Way to Pay

Colun Light. A brand that invites you to feel good with food that’s low in fat and calories. Santiago agency JJBarcelo wanted to associate the brand with sports and healthy living we created a new "currency". Our own Calories.
In Chile more and more people go out to the streets to exercise.
To motivate them we combined something they care about.With something they like.
The first store where you pay with calories Radio frequency viralised campaign connecting (app) with facebook and twitter. Thousands of visits to website and social networks in the first day. Extraordinary comments from users.
Great diffusion of the activity in different media all around the world.