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Hyundai A-League 2014/15 season: What is Beautiful?

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Football Federation Australia has launched the 2014/15 season of the Hyundai A-League by questioning, "What is Beautiful?"

The campaign via BMF Sydney, which launches with a TVC, directly challenges the notion of traditional beauty when it comes to "the beautiful game" by positioning the A-League as something truly unique.
Credits Other credits

Head of Corporate Affairs and Communications: Kyle Patterson

General Manager Marketing and Fan Engagement: Rob Squillacioti

Marketing Executive: Matthew Phelan

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