TV ad: Glassons: Made Of Here

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Australian and New Zealand fashion label Glassons are relaunching their brand with a new advertising campaign via recently appointed creative agency JOY. The campaign consists of a 60 second cinema and television commercial, OOH, print, in store retail posters and a series of in store content projections.

The attitude of Glassons - 'Made Of Here' - has been largely shaped by the attitude of Australia and New Zealand. It is bold. It is fearless. And it is comfortable taking on the world and punching well above its weight.
The campaign launch coincided with the opening of the new Glassons Bondi store on Saturday.

Category Clothing & footwear
Client Glassons
Agency Joy Sydney
Production Sweetshop
Country Australia
Uploaded 14 October, 2014

Credits

Director
Noah Marshall
Executive Creative Director
Christy Peacock
Creative Director
Dean Hamilton
Copywriter
Dean Hamilton
Head of Art
Michael Dole
Art Director
Michael Dole
Production company
The Sweet Shop
Production company
The POOL COLLECTIVE
Production company
The Kitchen Creative
Agency Producer
Corinne Porter
Agency Producer
Jeff Edwards
Strategist
andrew wynne
Strategist
Graeme Wills
General Manager
Simon Ludowyke
Typographer
Lindsei Barros
Account manager
Alexandra Eliya

Other credits

Film Production

Managing Director: Wilf Sweetland

Executive Producer: Edward Pontifex

Producer: Tony Whyman

Director of Photography: Stefan Duscio

Style Director: Elle Packham

Hair and make-up: Andrea Black

Model / Bull Rider: Laura Evans, IMG

Editing

The Butchery

Editor: Tim Mauger

VFX and grade

Method Studios, Sydney

Colourist: Andy Clarkson

VFX Operator: Julian Ford

Sound

Nylon

Sound design: Simon Lister

Musician: Guy Brown

Brand Photography

The Pool Collective

Photographer: Simon Harsent

Managing Director: Cameron Gray

Producer: Petrea Lambert

Style Director: Elle Packham

Hair and make-up: Andrea Black

Retouching: Cream Studios

Retail Photography

The Kitchen Creative

Photographer: Simon Lekias

Managing Director / Producer: Shannon Stoddart

Style Director: Elle Packham

Hair and make-up: Andrea Black

Retouching: Capture Lab

Glassons

CEO: Graeme Popplewell

Project Leader: Anna Murray

Behind the Scenes Videographer: Lula Cucchiara

Glassons: Made Of Here

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