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Glassons: Made of Here / retail / shot 4

Australian and New Zealand fashion label Glassons are relaunching their brand with a new advertising campaign via recently appointed creative agency JOY. The campaign consists of a 60 second cinema and television commercial, OOH, print, in store retail posters and a series of in store content projections.

The attitude of Glassons – 'Made Of Here' – has been largely shaped by the attitude of Australia and New Zealand. It is bold. It is fearless. And it is comfortable taking on the world and punching well above its weight.
The campaign launch coincided with the opening of the new Glassons Bondi store on Saturday.
Credits Other credits

Retail Photography

The Kitchen Creative

Photographer: Simon Lekias

Managing Director / Producer: Shannon Stoddart

Style Director: Elle Packham

Hair and make-up: Andrea Black

Retouching: Capture Lab


CEO: Graeme Popplewell

Project Leader: Anna Murray

Behind the Scenes Videographer: Lula Cucchiara

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