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Top 6: October 22nd 2014
Experiential
Volkswagen Polo: #PoloTagTop 6: October 22nd 2014
There's a new Polo . From the outside not much had changed. But on the inside, it was like a new car. We needed test drives to get people inside the car. But test drives are boring and inconvenient. Ogilvy & Mather, Cape Town invented a social media game that everyone wanted to play: PoloTag. For 6 days, in three major cities, South Africans could spot the new Polo around a specified route, tag it on twitter, and drive it, right there and then. The person who drove it for the longest, without being tagged, won the new Polo.
Developers: Will Roos, James Cells |
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