Hamburguesas El Corral: Burger Lovers

Y&R Colombia presents its latest campaign for Hamburguesas El Corral, the most important burger/fast food brand in the country. In order to launch 4 new burgers, El Corral created a movement to legalize marriage between people and hamburgers, all through the moving story of Javier; a Colombian determined to marry one of them.The campaign exceeded all expectations, managing to officially file the bill required to legalize marriage between people and hamburgers, supported by 560,000 signatures of all the Colombians who got involved with the campaign, breaking sales records and dramatically increasing the number of views, fans and tweets.