Sanlam: One Rand Man - Case Study

South Africans don't save. Household debt averages about 75% of their after tax income. On the first day of National Savings Month, a man suddenly appeared and took a radical step to reconnect with his money.Introducing The One Rand Man. A social experiment where a man received his entire salary in R1 coins for the month of July.The story was told throughout the month in 5 weekly YouTube webisodes documenting his life as he paid all his expenses in R1 coins without access to any online banking or credit cards. His trials and tribulations of paying everyday expenses (in sometimes hundreds of coins) were shared live as they happened on Twitter and Instagram. At the end of each week experts from one of South Africa's most respected personal finance newspapers published helpful advice based on the issues he faced.Other national and international media quickly picked up on the project with TV, radio, newspapers, magazines and online news channels sharing his story.By the end of the month, many South Africans were inspired to rethink their attitudes towards saving and preparing for a healthy financial future. All because of Sanlam. Wealthsmiths.Agency King James Group South Africa