Browse ads: Automotive- Alcoholic beverages- Clothing- Cosmetics- Entertainment- Food- Travel- Telecommunications- More...
Print

QUIT UK: Get Time Back. Quit

The clocks going back in the UK meant everyone got a bonus hour; time back to use however you wanted. This campaign for Quit UK took advantage of the clocks being put back to land the message that while that night gave everyone an hour back, quitting smoking would give smokers years back on their life.

This print ad ran across national press on the day before the clocks were set to go back. Its call to action linked led to an interactive calculator on the Quit UK site allowed people to input their smoking statistics to work out how many years back they’d get if they quit today.
Credits Other credits

Print & Art Buying: Trent Henderson

Production Coordinator: Pearla Ordillo

Finished Artist/Typographer: Mick Tonello

Photographer: Jeremy Hudson

Photography Assistant: Tom Antcliff

Retouching: Cream Studios

Digital Design Director: Richard Smith

Senior Digital Designer: Chi Yusuf

Motion Graphics Designer: Cameron Nash

Senior Digital Producer: Ant Harca

Digital Producer: Michelle Vuong

Web Developers: Roger Chapman, Ticiana Andrade, Stuart O’Connell



Media: Clear Channel & Storm Digital

Gold sponsors

The Best Ad Jobs

Retrieving latest jobs

Visit Campaign Brief for Australian creative
advertising news