TV ad: Foot Locker: I'm A Runner

This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.

Embed Video

Please consider curating this inspirational commercial from Foot Locker that debuted yesterday during the TCS New York City Marathon on WABC-TV and ESPN2. "I'm A Runner"was created by MOFILM, the crowdsourcing agency that discovers new talent and fresh ideas for brands through creative competitions, and director Landon Donoho. It features Philip Clark, an amputee runner who met Donoho and producer Melissa Lahti while they were interviewing runners for Foot Locker’s "All Runners Welcome" campaign.

“I’m A Runner” was spun from that campaign after Donoho learned Clark’s story over burgers and the drone of a jukebox playing oldies at a local tavern—Clark’s battle with bone cancer, decision to amputate his leg, rehab and recovery including lots of running. Donoho explained: “The core of our concept is that everyone has the ability to find the freedom and release of running. We could not have found a more perfect representative of this thought than Philip.”