Guinness: Shane

Ahead of the upcoming Autumn Internationals, GUINNESS is releasing four pieces of content from AMV BBDO, London to rally the fans of each of the Home Nations. Jonny Wilkinson, Shane Williams, Bill McLaren and the Munster team of 1978 will be celebrated in a new GUINNESS ad campaign; which will air for the first time on TV in the UK and Ireland on 5th November 2014. GUINNESS has a long-standing association with rugby, as sponsor of all four Rugby Unions; Scotland, Wales, England and Ireland. Rather than focusing on the physical attribute of brute strength normally found in rugby adverts, these four films look to inner qualities like humility, dedication, self-belief, and irrepressible spirit.