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Top 6: November 12th 2014

J.Walter Thompson: 150th Anniversary Craft Beer

150th Anniversary Craft Beer
Top 6: November 12th 2014
J.Walter Thompson Brazil could not have chosen a better way to celebrate its 150th anniversary and its 85 years of operations in Brazil. Few agencies have the luxury of commemorating this mark, and the beer should match the occasion. The agency decided to create its own brew and celebrate this special moment with J.Walter Thompson Beer.

A wheat beer with a recipe that includes a classic clover and banana aroma, J.Walter Thompson Beer also has intense notes of coriander and orange, adding a citrus zing that refreshes the palate and makes it a perfect brew for the Brazilian climate. The great packaging design was also developed by J.Walter Thompson.

"We have worked toward promoting the strength of a company that for 150 years worldwide and 85 years in Brazil has been constantly innovating and introducing practices that have set a benchmark in the industry", points out Ezra Geld, the agency's CEO in Brazil. He adds that the release of J.Walter Thompson Beer is just one of the many initiatives to celebrate such special occasions.

Brewed during the last week of June, J.Walter Thompson Beer is an unfiltered brew that pours a cloudy yellow produced by its malts. Sedimentary yeast bits can be noticeable at the bottom of the bottle. And no head of foam for this one. Pouring it produces a dense creaminess. This refreshing wheat beer has the perfect balance between sweetness and bitterness. Here's a toast to the next 150 years!
Credits Other credits

Director Assistant: Jairo Neto

Production Coordinator: Aline Moura

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