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Top 6: November 26th 2014
Interactive
New Zealand Defence Force: Force FitTop 6: November 26th 2014
To help new recruits get 'Force-Fit' in preparation for the entry level fitness test, the New Zealand Defence Force (NZDF) has come up with an innovative mobile app packed with training expertise from the armed forces. The app will also be made available to the public as a free download for both Android, iPhone and in PDF form.
Saatchi & Saatchi New Zealand, Creative Director, Slade Gill commented: "It was important to present the Force Fit app in a way that stayed well clear of military stereotypes boot camps, drills and all that 'no pain no gain' rubbish. This is about a modern, forward-thinking Defence Force sharing their fitness expertise with everyday Kiwis and doing it in an inclusive, accessible way."
Neill McAlpine - Senior Digital Creative |
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