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Top 6: November 26th 2014
Web Film

Europcar: Face to Face with the Arsenal Family

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Top 6: November 26th 2014
Starcom MediaVest Group’s sports marketing division SPORTS at SMG and LiquidThread, its branded content arm, launch a 'mockumentary' style video campaign for Europcar in partnership with Arsenal, 'Face to Face with the Arsenal Family'. LiquidThread developed the idea to superimpose the faces of three of Arsenal's best known players Jack Wilshere, Per Mertesacker and Alex Oxlade-Chamberlain onto the faces of actors playing the their relatives for the light-hearted campaign.

The creative strategy is to bring fans closer to their heroes through the mockumentary and introduce us to some larger than life characters: Kenny Wilshere, Jack’s plumber uncle, Trudy Mertesacker, Per’s world champion baker sister and Darren Oxlade-Chamberlain, played by The Office’s Ewen MacIntosh, as Alex’s plane spotting cousin.
Credits Other credits

2nd DOP - Luca Ciuti

1st AC – Sonia Rodriguez

Art Department Assistants - Gemma Therese Pearce/Karl Lyons

Costume – Julie Elgar

Make Up – Antonio Lleonart



Talent

Daren Oxlade-Chamberlain – Ewen MacIntosh

Trudy Mertesacker – Lillian Schiffer

Kenny Wilshere – Grant Davis

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