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Web Film
Misfit: Do You Accept the Challenge
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The new internet and in-store ads consist of lifestyle footage of active people using Misfit, a wearable fitness tracker with a sleek design, while engaged in laser tag, rock climbing, diving and other extreme sports. Shot in various locations along the California coast
Client: Misfit. Tim Golnick, Vice President/Product and Design; Julie Golnick, Senior Manager/Visual Design; John Blet; Senior Associate/Marketing. |
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