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ESPN Sportscenter: This Is SportsCenter
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ESPN debuts a new space-themed “This is SportsCenter” spot featuring Rockets guard James Harden and Houston Astros mascot Orbit along with SportsCenter anchors Neil Everett, Kenny Mayne and Stan Verrett. In the 30-second ad, titled “Satellite,” Harden finds himself a little out of his element in a NASA-style mission control center when Everett and Verrett call reporting a problem on the set of SportsCenter. Turns out Orbit, who is on a mission to deliver ESPN’s satellite technology from space, is in the most troublesome spot of all. Agency: Wieden + Kennedy, New York.
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