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The Silver Line Charity: Visiting Gramps

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M&C Saatchi has unveiled a creative Christmas campaign for The Silver Line helpline charity after research has shown more than a million older people in the UK suffer the pain of loneliness all year round. The online video is aimed to raise awareness of the charity’s work in supporting lonely older people and drive donations during the Christmas period. The film features an older man called Leslie Rocker, who is actually a Silver Line caller himself, getting ready for Christmas. At the same time a younger family are seen to be playing and wrapping up presents. As the video progresses it would seem the younger family and Leslie – otherwise known as Grandpa – are soon to meet. But video ends with Leslie looking out of the window as the younger family go next door, highlighting his loneliness. The charity was set up by British journalist and television presenter, Esther Rantzen and the campaign is targeted at people who donate at Christmas in particularly people who value getting together with their families and friends at this time of year.
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Designer: Jonathan Muddell

Photographer: Liam Ricketts

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