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Top 6: December 3rd 2014

Weight Watchers: If You're Happy

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Top 6: December 3rd 2014
Wieden+Kennedy's first piece of creative in collaboration with Weight Watchers. For more than 50 years, Weight Watchers has tapped into the human connection to help people through all the hard parts of losing weight we used this insight for a bold new campaign sharing the truth that losing weight isn't easy, simple or fun. By taking an honest approach, Weight Watchers wants to shift the focus from guilt and shame to a hopeful message that we can help people with the hard parts of managing their weight. The campaign launches with "If You’re Happy…," a 60-second spot that will appear in movie theaters beginning November 28 and on national television beginning November 30. To the tune of "If You're Happy and You Know It," the spot illustrates one of the hard parts of losing weight: Our complex and emotional relationship with food.
Credits Other credits

Interactive Strategy Jen Goldberg

Strategic Planning Rebecca Stambanis

Media/Comms Planning Kelsey Bozanich / Lisa Christy

Account Team Brett Corrick / Kyleen Caley / Hanna Nesper Newell / Nick Larkin

Business Affaires Connery Obeng

Project Management Chenney Gruber / Andrea Nelsen

Line Producer Michaela Johnson

Editorial Company Exile

Editor Kirk Baxter

Assistant Editor Will Butler

Post Producer Toby Louie

Post Executive Producer Carol Lynn Weaver

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