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Fruit Of The Loom: Rules of Underwear Giving


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Underwear as a gift is intimate, given only by those who love you. Underwear for the holidays is a tradition, a family ritual. When you give underwear to someone, it's almost like saying: "Hey, I'm thinking about you in your underwear." So this holiday season Fruit of the Loom via CP+B is helping guide people on whom they should and shouldn't give underwear to.
Credits Other credits

ASSOCIATE CREATIVE DIRECTOR: Mona Hasan

ASSOCIATE CREATIVE DIRECTOR: Nicholas Buckingham

DESIGNER: Aaron Fisher

VP/SR. INTEGRATED PRODUCER: Ramon Nuñez

VP/DIRECTOR OF VIDEO PRODUCTION: Kate Hildebrant

SR. BUSINESS AFFAIRS: Rebecca Williams

VP MANAGING DIRECTOR: Danielle Whalen

ACCOUNT DIRECTOR: Joselyn Bickford

CONTENT SUPERVISOR: Charissa Kinney

CONTENT MANAGER: Ben Song

PRODUCTION COMPANY & CITY: Imperial Woodpecker, Santa Monica, CA

MANAGING PARTNER: Doug Halbert

PRODUCER: Lawrence Lewis

EDITORIAL COMPANY & CITY: NO6, Santa Monica, CA

EDITOR: Chan Hatcher

ONLINE EDITOR: Verdi Sevenhuysen

EDITORIAL EXECUTIVE PRODUCER: Chrissy DeSimone

EDITORIAL PRODUCER: Kendra Desai

END CARD PRODUCTION COMPANY & Location: Optimus, Chicago, IL

EP/MANAGING DIRECTOR: Lisa Masseur

EXECUTIVE PRODUCER: Sarah Wien

PRODUCER: Emma Jubinski

POST PRODUCTION COMPANY & LOCATION: Optimus Design, Chicago, IL

EXECUTIVE PRODUCER: Jon Desir

EXECUTIVE CREATIVE DIRECTOR: Mike Ciacciarelli

CREATIVE DIRECTOR: Donnie Bauer

MUSIC COMPANY & CITY: KBV Records, New York City, New York

EXECUTIVE PRODUCER: Tony Verderosa

COMPOSER: Alex Wurman

AUDIO FINISHING & CITY: LIME Studios, Santa Monica, CA

ENGINEER: Mark Meyuhas

COLOR FINISHING & CITY: CO3, Santa Monica, CA

COLORIST: Siggy

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