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Societe de l’assurance automobile Quebec (SAAQ): Coffin

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Every year, dozens of pedestrians are killed crossing the street. How do you get drivers to be more careful? LG2, Quebec launched this ambient stunt to make a point at intersections in a way drivers wouldn't forget.
Credits Other credits

Account: Alexandra Laverdière, Isabelle Miville

Engineer: Sébastien Bolduc

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