Browse ads: Automotive- Alcoholic beverages- Clothing- Cosmetics- Entertainment- Food- Travel- Telecommunications- More...
Top 6: December 24th 2014

Proviz REFLECT360 Jacket: Out Of The Dark

Embed Video
Top 6: December 24th 2014
Caviar Digital and AMV BBDO London have teamed up to create an interactive experience for Proviz, the world's no 1 high visibility sports brand. 'Out of the Dark' is a fully immersive experience, using film, interaction and sound design to highlight the difference between being seen and not seen at night. It follows a cyclist riding home from work in the dark, and invites the viewer to click on screen to see what the cyclist looks like when using a Proviz REFLECT360 jacket and when not; with dramatically different experiences and outcomes.
Credits Other credits

Agency Account Man: Charlie Nelson

Production Co. Producer: Katie Dolan

Post-production Company: Cherry Cherry

Audio Post-production: Wave

Digital Design Company: Caviar Digital

Interaction Design: Laura Tool, Anne Streef,

Development: Michiel van der Plas, Pim Hoogendoorn (tech lead)

QA: Chardonnay White

Digital Producer: Bas Schutte

Technical Director: Sun Komen

Music Composition Kyle Ross, Engine Number 9

Gold sponsors

The Best Ad Jobs

Retrieving latest jobs

Visit Campaign Brief for Australian creative
advertising news