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Westpac: The First Christmas Tree Powered By Donations

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Inspired by the season's spirit of gifting, Westpac has unveiled the Westpac Giving Tree in Takutai Square, Britomart; the first Christmas tree installation to be powered by public donations via DDB NZ and designed by Rawstorne studio. The unique display has already dazzled thousands of Aucklanders, and will run until 21st December. It combines motion, sound and light whenever a contactless payment card is used to make a donation, with proceeds helping the For Everyone Foundation fund community-based projects throughout New Zealand in 2015. An eight-metre high tree festooned with lights is surrounded by six four-metre high trees. Each time someone makes a donation, the trees start to move, change colour and create sounds - making the donor a hero in the square. The soundscape, co-composed by The Phoenix Foundation's Conrad Wedde, changes throughout the day on a 24-hour loop, allowing for a fully immersed walk-through experience. The concept for the unique installation took 500 hours to construct, using 400m of cabling. The large 900kg tree and six 300kg trees have each been fixed with six-faceted mirror panels, flown in from Switzerland. The mirrored panels will reflect 150 coloured lights across the square.
Credits Other credits

Digital Operations Manager: Liz Knox

Lead Designer: Jason Vertongen

Lead Developer: Cameron Crosby

Designer: Sam Schrey, David Woon, Jim Pachal

Front end Developer: Braden Wikohika, Mike McMillan

Back end Developer: Steve Hoeksema

Digital Producer: Sheetal Pradhan

Studio: Amanda Summersby, Gordon Moir, Matt van der Loos

Maker Producer: Kate Moses

Editor: Guy Tichborne

Sound Design: David Liversidge at Radiate Sound

Planning Director: Rupert Price

Digital Planner: Parker Mason

Group Business Director: Rachel Turner

Account Director: Paula Brown

Senior Account Manager: Deepika Gounder

Account Executive: Kate Coopersmith

Network support: Hunt Moorhouse

Mango Communications

Managing Director: Claudia Macdonald

Group Account Director: Sean Brown

Account Director Events: Katie Charlton

Account Manager: Emily King

Account Manager Events: Ashleigh McKop

Design Director: Robin Rawstorne

Creative producer: Sarah Johnson

Designer: Lloyd Thomas

Interactive developer/ composer: Puck Murphy

Composer: Conrad Webb

Mechanical & Electrical engineers: James & Chris at Customised Project Solutions

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