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AMI Insurance: Rugby

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To illustrate AMI's positioning of people helping people, AMI Insurance and Colenso BBDO have launched a new light-hearted animated series based on real conversations about real customer claims.

Says Colenso BBDO ECD Steve Cochran: "The old adage 'truth is stranger than fiction' is no more prevalent than in a list of insurance claims. These ads were pretty much written by punters."

AMI's recent award winning redesign of their stores featured wall-art created by Colenso, and it was this that provided the inspiration for the animation.
Credits Other credits

Animation - Scott Wilson, Assembly

Account executive - Hannah Wall

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