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Top 6: January 21st 2015

Mars Temptations: #PackAttack

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Top 6: January 21st 2015
Cats can't resist Temptations. We put it to the test. One studio, 15 cats, a whole box of Temptations cat treats. The result? Beautifully destroyed packs, that were shot and made into a poster campaign to tell a clear and simple story – product irresistibility. An online film shows how we made the posters using real cats, and invites people to share their own ravaged packs using #packattack, to make a fully integrated campaign. Agency: adam&eveDDB.
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PRINT PRODUCER: Raidel Chao-Batlle, Gutenberg networks

SHOOT CONSULTANT: Kyle Bean, Blink Art

ANIMAL HANDLER: Charlotte Wilde

Editor: Josh Hine

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