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ParticipACTION: Playground


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Kids don’t play as much as they used to for a lot of reasons, and ParticipACTION’s new national through Zulu Alpha Kilo, Toronto campaign takes on one very real barrier—the constant lure of screens. Screens have replaced time spent running, playing and being active outdoors.
Credits Other credits

Broadcast Producer: Bette Love Minott

Group Account Director: Kristina Hayes

Account Director: Jessica DeSantis

Strategic Planning Team: Shari Walczak, Emma Brooks

Sound Production House: Pirate Toronto

Editor: Paul Skinner

Compositor / Online: Andres Kirejew / Steve McGregor

Special Effects: Andrew Kirejew, Steve McGregor

Media Agency: Cosette Media

Media Team: Jenny Martin

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